Fort Collins Food Co-op

Good Food. Good Folks.

Fort Collins Food Co-op has long been a cornerstone of our local food community, and their move into the historic Beaver’s Market building marked an exciting new chapter. More than just a change of address, it was a return to roots, honoring the legacy of a beloved neighborhood market while reimagining what a modern co-op can be. We partnered with their team to refresh the brand in a way that celebrated community, sustainability, and good food for all, capturing both the history of the space and the vibrant future of the Co-op.

Identity/Branding | Logo | Swag and Merch

Close-up of a sign with a bear mascot holding a shovel and carrots, indicating organic produce at a grocery store
A woman carrying a tote bag at a farmers market with fresh vegetables and flowers in the background.
Two posters hanging on a wall. The left poster is titled "History of the Food Co-op" and contains text, black and white photos, and a color photo of a storefront. The right poster is titled "Why is there a beaver in our logo?" and features text, black and white photos, a cartoon beaver mascot, and a color photo of three people standing outside a store.
Fresh vegetables including beets with greens and bell peppers in red, yellow, and green at a farmer's market stand, with a chalkboard sign displaying the logo of Fort Collins Food Co-op in the background.
A store sign that says "CO-OP favorite" with a cartoon bear holding a red heart, hanging on a grocery store shelf.
A woman and a man wearing white T-shirts with 'Fort Collins Food Co-Op' logos, standing against a plain background, looking at each other and smiling.
A woman with a child on her back shopping at Fort Collins Food Co-op, choosing cereals from a bulk dispenser, with large baskets on the wall below a sign that says "Fort Collins Food Co-op" and "Good food and good folks since 1972".
Box of four cream puffs with powdered sugar, partially open to reveal the pastries inside, with branding for Fort Collins Food Co-op on the lid.
Stainless steel insulated bottle with sticker of a bear, shopping cart, and text 'Fort Collins food co-op' on a wooden table.
Colorful mural with the phrase 'food is love!' surrounded by illustrations of fruits, vegetables, and a wheelbarrow on a white wall beside a street, with trees and a blue sky in the background.
Four cartoon bears carrying food and signs celebrating a welcoming gathering, including a bear holding a glass and a bear with a carrot.